Revolutionizing Grocery Shopping: Enhanced QR Codes Make Packaging Accessible for Visually Impaired Shoppers
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In today's world, technology is constantly evolving, making everyday tasks easier and more accessible for everyone. This includes grocery shopping, where the introduction of enhanced QR codes on packaging is making life easier for visually impaired shoppers.
Developed in collaboration with the Royal National Institute of Blind People (RNIB) and Zappar, the new Accessible QR codes (AQR) provide a direct link to audio descriptions of the product, making it easier for visually impaired shoppers to identify and choose the right product.
The commitment to accessibility and innovation has been a driving force for the industry for many years. With the introduction of AQR, brands have taken a step further in ensuring that all consumers, regardless of their abilities, can shop with ease and convenience.
This innovative technology is not only a game-changer for visually impaired shoppers, but it also showcases the industry's dedication to staying at the forefront of the market. As a brand that has become an innovative icon, the use of state-of-the-art R&D technology, such as AQR, reinforces its position as a leader in the market.
The new enhanced QR codes are a testament to the industry's commitment to accessibility and innovation, making grocery shopping easier and more convenient for everyone. It's exciting to see how technology like AQR is being used to make everyday tasks more accessible, and we can't wait to see what the industry has in store next.
Original article: https://www.thegrocer.co.uk/buying-and-supplying/persil-adds-qr-codes-to-packaging-for-visually-impaired-shoppers/677569.article